Make a Healthy Corner Store and Encourage Healthy Eating

By encouraging stores to improve their food and service offerings to be more healthy and local, they encourage and enable healthier eating habits.

Description

Grocery in the Grove By encouraging stores to improve their food and service offerings to be more healthy and local, they encourage and enable healthier eating habits in the most accessible places for residents. Stores can also be places to introduce new food varieties, share tips, offer classes, or provide helpful resources to educate buyers about healthy eating. Upgrades can be made to both the inside of the store. Inside can include new shelves, marketing of healthy food, and the layout of the shop. Exterior improvements can include signage, lighting, accessibility, and general building improvements.

Get Started

Related Tools

When paired with other tools, upgrading your local corner store and teaching healthy eating habits can contribute to a greater and more holistic, sustainable neighborhood. Think about access to fresh, healthy food options, local prosperity, and healthy vibrant communities. Try combining these various strategies with:

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Neighborhood Benefits

Environmental

  • Residents walking and biking for short trips instead of driving long distances to get fresh food

Social

  • Increased overall health because of better access to healthy food options
  • Decreased rates of obesity, diabetes, and heart disease
  • Healthier children and adults will live longer
  • Flexibility to meet unique tastes and preferences of residents 
  • Increased sense of place and neighborhood identity with unique stores

Economic

  • Growth of new customers and more business from existing customers 
  • Support for community gardens, local farms, and farmers
  • Support for local independent businesses keeps money in the local economy 

Get Started

  1. Collaborate If you are a corner store owner and are interested in upgrading your store, approach the team at the St. Louis Healthy Corner Store Project to get started. This organization is a joint program of the University of Missouri Extension, City of St. Louis Departments of Health and Public Safety, and the St. Louis Development Corporation.
  2. Contact If you are a neighborhood resident that sees the need for an upgrade to your local corner store, approach the store owner and talk about the possibility of participating in the St. Louis Healthy Corner Store Project. If more support is needed, work with your neighborhood association.
  3. Learn Review the St. Louis Healthy Corner Store Resource Guide, the Healthy Corner Stores Network, PolicyLink, and Market Makeovers.
  4. Plan The Market Makeovers website offers great information about what to do before, during, and after your market makeover, including tips on finding funding, building community support, and marketing.
  5. Seek Funding Funding for your project can come from various sources, including grant funding, monies from your neighborhood association, or from private investors. Some sources to consider are United Way of St. Louis, Missouri Foundation for Health, St. Louis Department of Health, City Greens, Robert Wood Johnson Foundation Local Funding Partnerships, US Department of Agriculture, and the US Department of Housing and Urban Development.
  6. Partner Consider the benefits of partnering with a local school or university to get help redesigning and rebuilding a part of your store with shelves or awnings, designing new marketing materials, a marketing campaign, signage for new products, creating a budget and funding plan, or creating partnerships with local gardens and farms.

Opportunities

  1. Educate Educational programs to accompany your new food choices can vary depending on your resources. You can offer guided tours of your store, speak about healthy eating and healthy food choices at neighborhood or local school meetings, participate with children in the neighborhood to promote and teach about healthy food, offer recipe booklets that use fresh and healthy ingredients, or create a sample section so customers can try fresh produce or healthy recipes. There are many organizations that support health food education that you may be able to partner with including Small Changes for Health, STL Food Factory, HELP-SLPS, Trailnet, local churches, schools, and restaurants.
  2. Go Local Healthy markets can be supported by nearby community gardens, food cooperatives, and local farmers markets. Store owners can feature weekly specials from gardens or markets while also involving the farmers or sellers to create recipes or cooking classes for the items on sale. 

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