On Small Business Saturday (SBS), November 30th, small businesses across the country will open their doors to promote "shopping small" this holiday season.
Most Americans know Black Friday and Cyber Monday as the big days for holiday shopping, but Small Business Saturday is growing in popularity as more and more people are turning to locally-owned businesses for their purchases.
Last year, 69.7 million people who shopped on Small Business Saturday did so because of the awareness effort, giving a boost to "Main Street merchants" with an estimated $5.5 billion in sales to independently-owned small businesses.
In honor of SBS the Small Business Administration has re-launched www.sba.gov/saturday, which provides small business owners with tips for holiday marketing, hiring temporary workers and gearing up for the holiday season. It also has a link for any business owners or consumers interested in learning how to participate in SBS. Here are a few other ways you, as a consumer, can participate in Small Business Saturday.
- Shopping at participating small businesses in your area.
- Sharing educational materials with local businesses.
- Tweeting a picture of your favorite small business using the hashtag #SmallBizSaturday.
- Passing a local resolution in support of local small businesses
Small Business Saturday® is an opportunity to promote shopping small and local as well as helping small businesses prepare for the hustle and bustle of the holiday season.Local Business Associations sponsor local events in support of businesses within their districts. Throughout the holiday season, be sure to check with your neighborhood's Business Association to find great deals and unique events.
Two Local Business Associations are sponsoring events coinciding with Small Business Saturday, Nov. 30th.
Chill on the Hill 5K Run and 1 mile Fun Run|Walk, sponsored by The Hill Business Association and Hill 2000, benefits Backstoppers and The Hill Sick and Elderly program. Fees are $25 until midnight, November 27, 2013 and include a long sleeve shirt. Day of Race $30. Shirts to all pre-registered, day of registration while supplies last. The race takes place Saturday, November 30, 2013 – 8:30am at St. Ambros Church on the Hill.
The Delmar Loop Business Association will feature Light up the Loop where businesses and restaurants will host the fun, family-friendly all-day event on Saturday, Nov. 30, from 11 a.m. to 6 p.m. In conjunction with the event, Loop businesses will host a friendly competition against each other to generate donations for Operation Food Search with a Virtual Food Drive. For every $1 donated, Operation Food Search is able to purchase $22 worth of food to provide to local families in need.
Giving back is another way in which local businesses enrich the community.Yet this is something we all can do. We have a day for giving thanks. We have three for getting deals. This year #GivingTuesday™, a campaign to create a national day of giving at the start of the annual holiday season, celebrates and encourages charitable activities that support non-profit organizations.
On Tuesday December 3, 2013, global charities, families, businesses, community centers, students and more will come together to create #GivingTuesday. It's a simple idea. Just find a way for your family, your community, your company or your organization to come together to give something more. Then tell everyone you can about how you are giving. Be a part of a national celebration. Choose a local charity and give a little back this holiday season.
Business Assistance Center
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