The St. Louis Convention & Visitors Commission (CVC) has been chosen as the Marketing Campaign Award winner, presented by the Missouri Division of Tourism (MDT). The Marketing Campaign Award recognizes outstanding achievement in an effective, integrated, multi-facetted marketing campaign that led to increased visitation, expenditures and sales tax revenues. The St. Louis CVC was selected for the Marketing Campaign Award for their highly successful "The Meeting Guru" campaign.
Pictured above (L to R): Brian Hall, St. Louis CVC Chief Marketing Officer; Katie Steele Danner, Director, Missouri Division of Tourism; Marci Bennett, Chair of the Missouri Tourism Commission; Jennifer Hollenkamp, St. Louis CVC Director of Marketing; Renee Eichelberger, St. Louis CVC Director of Leisure Travel Sales; Shelby Gebauer, St. Louis CVC Media Planner/Buyer
According to the MDT, The CVC created a character who, ostensibly, was debuting his new book The Quintessential Guide to Successful Events. Meeting planners and meeting attendees were driven to the Meeting Guru's website through mass-transit ads, in-person appearances, e-blasts, posters and other advertising media. Once there, they could hear him give tips on planning the perfect even, which, coincidentally, had everything to do with holding it in St. Louis. This campaign heightened awareness of St. Louis as a meeting and convention destination, as well as created excitement about nearby world-class attractions.
The St. Louis CVC is the official destination marketing organization for St. Louis City and County for visitors of all types. The CVC also operates the America's Center convention complex, which includes the St. Louis Executive Conference Center and the Edward Jones Dome.
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