Digital Communications Manager

Overview

The City of St. Louis Mayor’s Office is seeking a Digital Communications Manager. This is a new position reporting directly to the Director of Communications and Press Secretary roles, that will collaborate with the City’s various Public Information Officers and the Recovery Office as needed. The role is responsible for developing and executing digital strategies across social media, websites, and other platforms to advance the Mayor's Office and administration’s goals and increase public engagement with City government. This role will tell the story of both the work of the Mayor's Office and the City of St. Louis.

Position Vision

The vision for this position is that it will inspire, develop, and facilitate the Mayor’s Office’s online communication strategy, managing content for websites, social media, and email, creating engaging digital content, and analyzing performance data to inform and grow awareness of both the City’s and Mayor’s Office’s work. 

This role will be filled by a sharp digital strategist with a record of success, who loves St. Louis and has an appreciation for its history, challenges and opportunities. The Digital Communications Manager will have the ability to understand complex policy and political issues and develop clear, concise, and persuasive messages related to them. 

They will be creative, visually oriented and have an eye for strong graphics and can photograph, film or design content that authentically showcases the story of our City. The Digital Communications Manager will be able to thrive in a busy, multi-tasking and time-pressured environment and is willing to be a vital part of a lean team, relied on for both birds-eye view strategy and day to day implementation.

Position Description

The Digital Communications Manager will lead the development and execution of a digital media strategy for the Mayor’s Office and City of St. Louis, overseeing all aspects of social media messaging, website management and digital communications. This role will also work together with the Communications Director and Press Secretary to establish a creative communications strategy for telling the story of City government and the administration. They will coordinate with the Mayor’s Office team and Public Information Officers across City government.

Position Responsibilities

• Strategic Planning: Design and implement high-impact digital communication strategies to support the Mayor's agenda. 
• Content Development: Create compelling multimedia content for social media, websites, and other digital channels to reach and engage a wider audience on both the Mayor and the City of St. Louis channels, including drafting copy, taking and editing photography, creating graphics and creating and/or editing short videos.
• Digital Presence Management: Oversee and manage the Mayor's official social media accounts, websites, and email campaigns. 
• Internal Collaboration: Support the Mayor’s communications team by drafting, editing and designing a variety of communications including, but not limited to, mayoral remarks, quotes, and letters, and by providing “advance team” work for mayoral events, including photography.
• Cross-Departmental Collaboration: Work closely with city agencies and the broader communications team to integrate digital media into all communication efforts and tell the story of city government through photography, videography and social media messaging. 
• Goal Setting and Execution: Set measurable short- and long-term digital goals and work with the team to achieve them. 
• Digital Culture Leadership: Promote a "digital-first" approach to breaking news and communication within the office.
• Performance Tracking: Monitor social media and online news for city-related communications and track engagement trends.

Skills and Qualifications Desired

• Strategic Thinker: A proven ability to develop and execute sophisticated digital communication strategies.
• Adept Communicator: Excellent writing, verbal, and interpersonal communication skills.
• Creative Problem-Solver: The ability to find innovative solutions to digital communication challenges.
• Digital Media Expertise: In-depth knowledge of social media platforms, multimedia content, web development, digital analytics, digital marketing, and content creation.
• Leadership Experience: Experience managing projects, supervising staff, and developing digital campaigns.
• Government, Public Affairs, or Media Background: Experience in government, politics, public affairs, media, or a similar field is preferred.

Education

A bachelor’s degree in a relevant field is preferred.

Experience

• 3+ years of experience in social media management and content creation, especially in an organizational, advocacy or government setting.
• Photography, videography, editing or creative content skills
• Graphic design experience preferred but not required

Salary Range

$60,000 - $70,000 annually, commensurate with experience and qualifications. 

Application Process

Please submit your resume, cover letter and up to 3 examples of social media content or digital communications you’ve created, to Chief of Staff, Casey Millburg, at millburgc@stlouis-mo.gov by 5PM on Friday, October 17th.

EOC

The City of St. Louis is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the City of St. Louis will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the City.